31 days to write better copy: A day to day approach to writing copy that sells by Fay Denise

Author:Fay, Denise [Fay, Denise]
Language: eng
Format: epub
Publisher: Booksurge
Published: 2012-03-24T16:00:00+00:00

Action: Research words within your industry

In your industry or sector, draw up a list of words that you see regularly. Check out industry sites, industry journals, your competitors site and your own site.

What are the trendy or ‘trending’ words within your industry?

How many of them do you use?

What technical words are ‘de rigueur’ in your industry?

Pick up the phone and ask your top three customers two questions:

1. What do they think the words mean

2. How relevant are they for them

3. How important are the words if they read them on your copy

Change your copy as a result of the conversation.

* Ask.com (http://www.ask.com/reference/dictionary/ahdict/53302/word )

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