100 MORE Things Every Designer Needs to Know About People (Voices That Matter) by Susan Weinschenk

Author:Susan Weinschenk
Language: eng
Format: mobi
Publisher: Pearson Education
Published: 2015-09-24T14:00:00+00:00

The Social Facilitation Effect

When people think they’re working together, they work better and longer, and enjoy it more. Research on the “social facilitation effect” goes all the way back to 1920. Floyd Allport (1920) conducted a series of experiments with male college students. In some situations, students worked on word association or writing tasks in a room alone; in other situations, they worked in a group, although all the work was done individually. Allport controlled carefully for things like light and noise.

Here’s what he found:

• People working in a group came up with ideas faster (from 66 percent to up to 93 percent faster) than people working alone.

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