Writing for the Web: Creating Compelling Web Content Using Words, Pictures and Sound (Eva Spring's Library) by Lynda Felder

Writing for the Web: Creating Compelling Web Content Using Words, Pictures and Sound (Eva Spring's Library) by Lynda Felder

Author:Lynda Felder
Language: eng
Format: epub, mobi
Publisher: New Riders
Published: 2012-05-06T16:00:00+00:00

Using a Style Guide

Fortunately, you don’t have to stop writing mid sentence every time you need to make a style choice. A professional style guide can help you determine the best way to represent almost any term or phrase in your Web content.

You have several style guides to choose from, and each sets a style for a particular audience. Each includes a massive reference of terms to show you how to capitalize, punctuate, underline, italicize, and so forth. Here are some of the more well-known style guides for American audiences:

• The Chicago Manual of Style (University of Chicago Press, 2010). This guide was first published in 1906. It is highly used and widely respected, and at 1026 pages (16th edition), it is one of the most comprehensive guides you’ll find. It is written for a general audience.

• The New York Times Manual of Style and Usage (Three Rivers Press, 2002). This guide is used by writers and editors at the New York Times. At 384 pages, it’s much less daunting than The Chicago Manual of Style.

• The Associated Press Stylebook and Briefing on Media Law (Basic Books, 2011). This guide is updated annually by Associated Press editors and used by newspapers, magazines, and broadcasters. The current edition has 448 pages.

• MLA Handbook for Writers of Research Papers (MLA, 2009). Referred to as the MLA Handbook, this guide is used in academia for scholarly papers.

• The Elements of Style (Allyn & Bacon, 1979). Written by William Strunk Jr. and E.B. White, this slim text is often thought of as a grammar book, but it’s more about style. It’s widely respected and only 105 pages. You can find a partial version of the guide online at www.bartleby.com/141.

If you work for a large corporation, you’re likely to be handed a style guide to follow. For companies, it’s especially important that all products and services are shown consistently in literature for employees and customers. Without a style guide, a product name—for example, WellBuilt7000—can be presented with a surprising number of variations.

If you are freelancing or have your own company, you’ll impress your clients if you tell them that you work with a particular style guide or the style guide of their choice.


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