Wireframing Essentials by Matthew J. Hamm

Author:Matthew J. Hamm [Hamm, Matthew J.]
Language: eng
Format: mobi, epub
Publisher: Packt Publishing
Published: 2014-01-23T14:00:00+00:00

Stakeholder interview and persona development

We interview the client to find that he really has no idea of what the user might find useful. It looks as though we will need to employ some design techniques that will guide them through an examination of their customers and explore some new ideas.

We set up a project kickoff meeting with the client and key stakeholders to brainstorm the features this application might have. The personas we generated for this client were very useful in the creation of their website. Since this project is aimed at offering value to their existing customer base, we decide that we can reuse these personas for this effort.

Our brainstorming session with the client using personas as a focus for the discussion yields the following results:

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