Vermont Off the Beaten Path® by Bernard W. Noble

Author:Bernard W. Noble
Language: eng
Format: epub
ISBN: 9781493042890
Publisher: Globe Pequot Press
Published: 2019-05-24T16:00:00+00:00

Hail the King!

In the 1920s, when barrels of King Arthur Flour were delivered throughout New England by truck, the company’s advertising consisted of a white truck with a life-size wooden statue of King Arthur on his horse. It was a three-dimensional version of the logo used today, complete with standard flying over his head. Just in case no one noticed this king and his horse hitching a ride through town, the white truck was equipped with a calliope to draw attention to the royal visit.

On Route 5, just south of the I-91 exit, is a mecca for home bread bakers. The Baker’s Store (135 Rte. 5 South; 802-649-3361; kingarthurflour.com) is the real-life version of the King Arthur Flour catalog, which supplies bakers all over the country with everything from the right pan to the right type of yeast and plump dried currants for real scones. Here you can see it all and taste the breads that the catalog only gives you the recipes for (we wonder if they’ve thought of a scratch-and-sniff patch so readers will have the aroma of fresh-baked bread to inspire them). The store encourages anyone to get elbow-deep in bread dough, and it offers some specialty items not shown in the catalog. You’ll never again think of King Arthur as just flour. Recently the company started offering classes in all levels of baking, from basic demonstrations to in-depth weeklong courses for the more serious baker. We have heard nothing but positive reviews on these classes. In 2016, King Arthur was given the coveted Employee-owned Company of the Year award which honors the company that best exemplifies the business and cultural success of employee ownership. Information is listed on their website. The store is open from 7:30 a.m. to 6 p.m. daily.

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