Using Computer Science in Marketing Careers by Carla Mooney

Author:Carla Mooney
Language: eng
Format: epub
Publisher: The Rosen Publishing Group, Inc
Published: 2019-05-26T00:00:00+00:00

In a typical day, a web developer might meet with clients or coworkers to talk about the function and design of a website. Web developers write code for websites, often using programming languages such as HTML, CSS, and JavaScript. They create and test applications for the site. They work with other team members and designers to determine a site’s information, function, and layout. They incorporate graphics, audio, and video into the site. Once the site is up and running, web developers monitor traffic, make adjustments or additions as necessary, and troubleshoot any problems.

While some web developers handle every part of a website’s construction from design to maintenance, others specialize in certain areas. Back-end web developers focus on how a site operates. They oversee the website’s technical construction. They create the site’s basic framework and make sure that it works as designed. Back-end developers also determine the process for adding new pages and information to the website. In contrast, front-end web developers focus more on how a site looks and how users interact with it. They create layouts and integrate graphics, applications, and other content. Front-end developers often write web programs in computer languages such as HTML or JavaScript. Once a website is up and running, webmasters maintain and update them.

Bethanne Zink is a web developer who works for Bounce Exchange, an online marketing analytics company. She spends about 60 percent of her time building features on clients’ websites, while the rest of her time is split between answering questions and troubleshooting website issues. When working to add features to a client’s existing website, “I extensively familiarize myself with the client’s website, so as to write code that jives perfectly with their existing code,” said Zink in an interview posted on Skillcrush.com. “Today, I’m writing code that hooks into the API for the email service provider of one of our e-commerce clients. It’s a project that I’ve tackled for many of our other clients, but is always a little bit different, and entails playing with API calls, which is my favorite thing to do.” Zink says that one of the biggest challenges of her job is writing code that works across different web browsers and devices and integrates with the clients’ sites. “We work on a lot of different sites and every one is a different snowflake, which poses a challenge, but also keeps things interesting,” said Zink. “It’s fun to dive into clients’ sites and see how other developers are building and designing their little piece of the Web.”

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