Ultimate Guide to Link Building by French Garrett;

Author:French, Garrett;
Language: eng
Format: epub
Publisher: Entrepreneur Press
Published: 2019-10-15T00:00:00+00:00

TRENDS OF TOP PERFORMERS

Given that there are teams that consistently get strong reply rates, we wanted to reach out to a few representative groups across the range of our customer base in the top 5 percent to understand the commonalities in their process. The goal was to understand those elements that are not dependent on specific niche, industry, or team size. Ultimately, the groups we talked to shared most of the following traits:

Process-Oriented

These outreach teams have a well-defined process, and they stick with it. This does not necessarily mean that they structure their outreach rigidly, however. It means that they ensure that they find specific information about a contact, leverage this information in their emails, and follow up on replies and unread messages in an orderly manner. Many of these teams have scripted their processes so they can easily share them and onboard new team members as they grow.

“High touch outreach [at scale] is a unique blend between business processes and creative tasks. On one hand, having a set of efficient processes helps us stay organized and helps simplify the education process for new team members. On the other hand, there’s a million ways you can customize an email and a million directions the conversation can go in, so it’s more about teaching a way to think than it is about having strict templates to use. That’s why we have a library of outreach examples and utilize analytics tools to assess ongoing performance in order to maintain a high standard on outreach success rates.”

—Jon Cooper, Hyperlynx Media

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