Trustworthy Online Controlled Experiments by Ron Kohavi & Diane Tang & Ya Xu
Author:Ron Kohavi & Diane Tang & Ya Xu
Language: eng
Format: mobi
Publisher: Cambridge University Press
Published: 2020-03-30T16:00:00+00:00
External Data
External data is data relevant to you and what you are looking at that a party external to your company has collected data and analyzed. There are several sources of external data:
Companies providing per-site granular data (such as, the number of users to a website or detailed information about user online habits) based on data gathered from recruiting a large panel of users who agreed to have all online behavior tracked. One question has been around the representativeness of these users – while they are sampled from clear demographic buckets, there may be other differences in the users who agree to be tracked at this level of detail.
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