Transformational Leadership in Nursing by unknow

Author:unknow
Language: eng
Format: epub
ISBN: 9780826135056
Publisher: Springer Publishing Company, Inc.
Published: 2020-01-02T20:00:00+00:00

Sharing the Good News

However, when you are doing something great from which others might learn or benefit, do not assume that your good work will be automatically valued and recognized. Indeed, unless you tell your story in an effective manner, it may be barely noticed. Regardless of your initiative, build relationships with others who may help you tell your story. Remember to include your network colleagues. Think about including the public relations or public communications officer of your organization, if one exists, or invite a local journalist to be part of 176

your team. Invite key policy makers, such as local or state public officials, who might influence resources to translate your work to the larger community. And do not forget to go beyond traditional means of communication by using social media tools such as Twitter, Facebook, and blogging to tell your story.

As you advance in leadership roles, the clinical background that connects you with real patients is invaluable in marketing discussions of your organization. Your stories are grounded in authentic clinical experience. As a DNP-prepared leader in an organization, you have a unique set of skills to contribute to the message about today’s healthcare system—especially in conveying how the profession of nursing contributes to increased access, decreased costs, and improved quality of care.

Heinrichs (2009) described the changing face of nursing, the increasing acceptance of NPs, and the future of the DNP. He offered specific suggestions for marketing approaches to invite the public to see the nurse beyond the culture of subservient roles and gender-specific stereotypes without losing the positive attributes that endear nurses to the public trust. The mission was to portray the nurse as a healer educated at the highest level. He asserted that appropriate marketing might follow the success of nurses expanding their scope of practice and influence to become recognized and valued players in healthcare reform. He proposed that such a marketing approach would saturate the markets with positive images of nurses in such advanced roles. Nurse leaders have a unique and valuable story to tell.

DECISION-MAKING: THE ART AND SCIENCE OF ORGANIZATIONAL LEADERSHIP

Regardless of the message, the nature of decisions and the way they are made in the organization are of highest priority. Effective or ineffective decision-making can “make or break” the message, even with the best communication. Decision-making is one of the most studied topics in the social sciences, yet we continue to wonder how good decisions get made. Campbell, Whitehead, and Finkelstein (2009) studied faulty decisions made by otherwise capable leaders from a neuroscience perspective. They confirmed that when faced with a situation calling for a decision, we make assumptions and take a perspective based on earlier experiences, judgments, and emotional patterns. Thus, we may think we understand a pattern based on history or emotional experience when, in fact, we do not really understand the new situation. Campbell et al. (2009) identified the following three “red-flag conditions” of distorted patterns or “emotional tagging:”

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