Thoughts on Interaction Design by Kolko Jon

Author:Kolko, Jon [Kolko, Jon]
Language: eng
Format: mobi
Publisher: Elsevier Science
Published: 2011-01-31T16:00:00+00:00

In addition to these pragmatic challenges related to product stability and quality, strategic challenges must be approached more authoritatively, from the top of the organizational structure. In emphasizing experiences, it becomes quickly evident that a single artifact is not used in isolation and that experiences span across objects and systems. A business unit in a large company cannot focus on a single product or product line any more, as there are experiential connections between one product line and another. The experience of lawn care will switch quickly from mowing to edging to trimming to watering, and while different product teams at a household products company may have traditionally worked on each product line, customers expect products from the same brand to play well together. The people responsible for any given product must regularly communicate with people in other business units to drive alignment around a central, cross-product interaction.

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