The User's Journey by Donna Lichaw

Author:Donna Lichaw
Language: eng
Format: mobi, epub
ISBN: 9781933820316
Publisher: Rosenfeld Media
Published: 2016-03-21T14:00:00+00:00

Case Study: Twitter

One of my favorite examples of a usage story is Twitter’s former sign-up flow. While they have since updated this flow, I like using this illustration because it is an excellent example of story structure supporting a flow of screens and interactions. Additionally, this sign-up flow was responsible for not just activating hundreds of millions of new users, but also users who were more valuable and likely to stay engaged with the service over time. While it was not explicitly engineered as such, this on-boarding flow reads (and functions) like a good story.

NOTE TWITTER: ORIGIN OR USAGE STORY?

A few of my workshop attendees always ask why this Twitter case study isn’t an example of an origin story. I categorize it as a user story because while an origin story would help you figure out how someone goes from thinking about your product to using it, this flow simply illustrates how someone uses it. For the very first time. As such, this usage story is the falling action of someone’s origin story with Twitter.

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