The Upskilling Imperative: 5 Ways to Make Learning Core to the Way We Work by Shelley Osborne

Author:Shelley Osborne [Shelley Osborne]
Language: eng
Format: epub
Publisher: McGraw-Hill
Published: 2020-08-24T16:00:00+00:00

Communicate Scarcity and Urgency

This is Advertising 101. You don’t just want to get your audience interested in acquiring your product or service some day. You want them to do it now—before they click away to another browser tab or watch another video and completely forget about you. We, too, try to instill a FOMO (fear of missing out) mindset around learning at Udemy.

You can build anticipation and excitement the same way the geniuses behind hit movies do it: start your timeline a few weeks out with teasers and “coming soon” messaging that hints at something cool people will want to keep an eye out for. This can be done with signage around the 119office, reminders via chat and email, and speaking slots at all-hands meetings. You know your teasers are working when you hear “watercooler” conversation about your signage and campaign. Be sure to include clear directions on what steps you need people to take to participate, and clearly indicate the date, time, location, and where to go with questions.

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