Help! My Facebook Ads Suck-- by M. D. Cooper & Jill Cooper

Author:M. D. Cooper & Jill Cooper [Cooper, Mal & Cooper, Jill]
Language: eng
Format: epub
Publisher: M. D. Cooper
Published: 2019-12-05T05:00:00+00:00

YOUR AD IS COMPLETE!

OK, it’s not actually complete. First, you need to pick your call to action button. I really wish there was one that said, “BUY!” but there isn’t. I vacillate between “Download” and “Learn More”.

The effectiveness of one button text over the other probably has more to do with the ad copy than anything else. Feel free to experiment.

But before you submit it, here’s one last thing to consider:

SHAMELESS SELF-PROMOTION

No, not for me; for you. That’s what ads are. You are promoting yourself, and that can feel damn awkward. On the flipside, the folks who do a lot of marketing tend to forget that it is supposed to be damn awkward.

The more you advertise and promote, the more you start to think of yourself and your books as a brand. You detach yourself from it all and treat it like not-you. That is OK, and it’s natural. I’m sure there’s even some name for it.

But be careful. Your readers don’t see you that way.

They see self-promotion as a bit distasteful, and they like authors because they feel like they’re making a connection with a human telling them a story.

You need to keep this in mind as you make your ads.

Self-promotion works best if it’s “raw you” talking right to the reader, or if it’s a deal. They don’t care if you’re shamelessly pimping yourself if they get a bargain in the mix! ;)

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