The SEO Book: Search Engine Optimization 2020, Free SEO Audit incl., Way to Nr. 1, SEO and SEM by Tobias Ebner & Granitza Levin

Author:Tobias, Ebner & Granitza, Levin [Tobias, Ebner]
Language: eng
Format: epub
Publisher: Edison Verlag
Published: 2019-11-04T16:00:00+00:00

Consider the competition’s off-page strategy

In order to be able to rank over the competitors who also operate SEO, webmasters should analyze their strategy. Where does the competition get their backlinks from? Back link tools from MOZ or Ahrefs provide a decisive hint to this question. With these the backlinks can eliminate the competitors. This requires a click on the competitor’s back-link sources. Then the regional pages are linked to the competitors (this tactic is worthwhile with regard to the Local SEO), online magazines and online newspaper portals. However, site operators must ask themselves whether these are merely purchased guest contributions. The question of whether the backlinks are relevant to the topic should also be clarified. In addition, the answer to the question of whether the pages have high metrics is also helpful. An analysis of whether competitors are working with content marketing is essential. Web designers should ask themselves all these questions if they have found a suitable competitor who also operates a successful SEO. If the analyzed competitors have good back-link sources, webmasters can use them. This is the case when a regional newspaper links to a competitor. Why shouldn’t the newspaper link to the target page? Webmasters should offer added value to the online newspaper. Still, web designers should be strictly careful to implement a better SEO strategy. For this reason, they should use a second high-quality back link from another regional online newspaper and also add topic-relevant backlinks from their niche. In addition, they should be of high quality.

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