The Experience Logic as a New Perspective for Marketing Management by Tonino Pencarelli & Fabio Forlani
Author:Tonino Pencarelli & Fabio Forlani
Language: eng
Format: epub
Publisher: Springer International Publishing, Cham
Stokes R (2008) Tourism strategy making: insights to the events tourism domain. Tour Manag 29(2):252â262Crossref
Toraldo ML, Mangia G, Canonico P, Mercurio R (2012) Socio-economic impact of creative organisations and lifestyle enhancement: an insight from the Napoli Teatro Festival. In: Proceedings of the XXIV Convegno annuale di Sinergie, University of Salento, Lecce, 18â19 Oct
UNWTO (2004) Indicators of sustainable development for tourism destination. A guidebook
van Limburg B (2008) Innovation in pop festivals by cocreation. Event Manag 12(2):105â117Crossref
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