The Definitive Guide to Shopify Themes by Gavin Ballard

Author:Gavin Ballard
Language: eng
Format: epub
Publisher: Apress, Berkeley, CA

Provide users with sufficient product information to let them decide whether they’re interested in a particular product.

Provide users with accessible navigation and filtering tools so that they can refine the list of products to more closely match what they’re interested in.

Collection pages are often treated as “stepping stones” between a customer’s initial arrival on a site and their visit to the product page, where they add a product to the cart and continue through to purchase. However, their role in helping customers choose the products they’re interested in through visual and information comparison shouldn’t be understated.

As collections in Shopify can be associated with their own images and text content, collection pages can also perform an important role in a store’s SEO by providing content targeting the types of keywords customers may be searching for (see Figure 6-7). For certain types of stores, collection pages can be even more important, as it’s expected that customers get enough information to add items to their cart directly without visiting the product page itself (see Figure 6-8).

Figure 6-7The New York Times “Best Sellers” collection includes some collection-specific text content to provide customers with contextual information about the collection they are viewing and to help search engines direct searches like “New York Times Best Sellers” straight to this page

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