The Customer-Driven Playbook by Travis Lowdermilk
Author:Travis Lowdermilk
Language: eng
Format: epub, pdf
Tags: BUSINESS & ECONOMICS / Development / Business Development
ISBN: 9781491981214
Publisher: O'Reilly Media
Published: 2017-06-21T04:00:00+00:00
The right customer
It’s possible that you need to revisit the Customer stage and ensure you’re targeting the right customer. Perhaps the customers you’re talking to don’t have the knowledge and experience to navigate the scenarios you’re testing. Perhaps the customer you’re targeting doesn’t exist.
The right problem
You may have to return to the Problem stage to determine whether you’re solving the right problem. If you’re finding that customers are having difficulty understanding the problem you’re trying to solve, there’s a high probability that they simply don’t have that problem.
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