The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter) by Meghan Casey

Author:Meghan Casey
Language: eng
Format: mobi
Publisher: Pearson Education
Published: 2015-06-05T14:00:00+00:00

Where to Get It

Download the sample user tests at www.peachpit.com/register.

Where It Came From

Brain Traffic (www.braintraffic.com)

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Content Conscientiousness

Now you’re swimming in information about your current content, which is going to help propel your content strategy (and make you a hero). Chapter 10 will help you pull it together, along with the information you’ve gathered about the business and users.

In Chapter 9, you’ll take a look at your content roles and processes. Figuring out what’s working and not working will be key to executing the strategy you’re working toward.

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