Strategic Content Design by Erica Jorgensen

Author:Erica Jorgensen
Language: eng
Format: epub
Publisher: Rosenfeld Media

Making It All Work for You

Stakeholder management is tough. It’s very hard work to collaborate with your core team of research stakeholders to diplomatically limit the number of people who are involved as you plan and draft your research plan and identify and recruit the right research participants. Identifying research participants is another challenging part of online research; you need to be mindful of bias in the participant selection process. These are essential steps to help the research run smoothly and prevent headaches and rework down the road. Rest assured, content research gets easier from here! The work to fully develop your research questions, run your study, and analyze the results—topics covered in Chapters 7 and 8, “Analyze Content Research Results”—are smooth sailing in comparison.

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