Start Small, Stay Small: A Developer’s Guide to Launching a Startup by Rob Walling

Author:Rob Walling [Walling, Rob]
Format: epub
ISBN: 978-0-615-37396-6
Publisher: Startup
Published: 2010-01-01T00:00:00+00:00

General Guidelines for Pricing

In researching this topic I read no less than 25 articles, blog posts and PDFs relating to software pricing. Not one provided even a loose range for the amount you should consider charging for a product. I’m going to break that mold.

Each of the prices mentioned below is a ballpark number and will vary considerably based on your market specifics, but let them serve as a general guideline of the top end of each market segment. Keep in mind I’m only referring to online sales here – selling on the internet without a sales person or in-person visit. Large software firms who can afford staffs of sales people can charge much more than the numbers provided here.

For consumer products dealing with hobbies (i.e., products that aren’t going to make or save someone money), you’re going to have a tough time charging more than $29 fixed-price or $14/month.

For consumer products that will make or save someone a tangible amount of money you’re going to top out around $49 or $19/month.

For small businesses you’re going to top out around $400 or $99/month unless you solve a serious pain.

For larger businesses your top end will be around $1,000 37 or $199/month unless you solve a serious pain.

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