Social Media Marketing All-in-One For Dummies by Jan Zimmerman & Deborah Ng

Author:Jan Zimmerman & Deborah Ng
Language: eng
Format: epub, mobi, azw3
ISBN: 9781119329923
Publisher: Wiley
Published: 2017-05-01T00:00:00+00:00

When you interview people or invite them to participate in a community project, it’s always a good idea to let them know what’s in it for them. If you can present your chat as something of value, they’re less likely to say no. Here are some of the ways to sell a Twitter chat:

Visibility: Let your guests know that your community has great reach. Each person who participates in your chat has the ability to reach hundreds of people, depending on the number of followers. If you estimate all your participants by the number of people who follow each, the number of people who view the hashtag can number in the thousands — the bigger chats average millions of views.

Promotion: Let guests know that you’ll allow time at the end of the chat for them to plug books, products, services, and so on. Sometimes your guests may even have special discounts or offers for your Twitter chat community.

Stats: If you use a service such as Hashtracking to put together your Twitter chat stats, share some of these stats with potential guests so that they can see the value. Let them know the average number of participants, the reach, and how many new followers you gain after each track.

Influential participants: Every niche has its influential members. If you have influential regular participants, do share this information with your guests. But don’t look like you’re name-dropping because that can be a turnoff.

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