Social Media: Dominating Strategies for Social Media Marketing with Twitter, Facebook, Youtube, LinkedIn and Instagram (social media, instagram, twitter, ... marketing, youtube, twitter advertising) by Michael Richards
Author:Michael Richards [Richards, Michael]
Language: eng
Format: epub
Published: 2014-12-06T18:30:00+00:00
Tips On How To Use
YouTube To Dominate
YouTube is the most popular video channel with over 30 million daily visits and over 100 hours of video posted every single minute. This makes it a great avenue to establish your online brand. Nevertheless, the countless videos posted every single day onto the thousands of other videos could easily make any videos you publish end up being buried deep within the many others such that you end up not reaching out to your target audience. Just like in every other social media channel, the secret to success is getting a following or audience to broadcast your videos to. Actually, the more views you get, the more popular your videos will be and the greater success you will have in ranking highly on the search results. YouTube’s popularity is reflected in the native support it receives on Facebook, Twitter, and Android. YouTube thus is a great way to engage audiences because it can easily be accessed through the popular social media platforms. It is worthwhile to note that Google+ is required to use all the features of YouTube, giving access to another formidable social media platform. Its popularity, however, also means that you must have to deal with a lot of competition to receive any attention from people on YouTube. However, it is possible to do so with your followers from other social media channels owing to YouTube’s flexibility and functionality, and thus earn a lot of viewers and followers by cross posting your videos to other sites. In short, YouTube is an excellent and exciting opportunity to drive engagement towards your brand. Here are some tips to get you started when creating and promoting your YouTube channel.
Setting up the channel and initial design:
When creating your YouTube channel, ensure that you use your company’s name and any relevant branding resources to ensure that your channel is easily identifiable to your target audience. Also, ensure that you have a clear, catchy and straightforward company description. Look for ways of linking your YouTube channel to your other social media pages to ensure cross promotion. You can also do cross promotion through linking your channel to other pages that you are affiliated with. YouTube is especially flexible when it comes to the purpose of cross promotion – as mentioned earlier, it receives native support on the most popular social networks today. When you start, the next step is to promote your channel to ensure that you get the most views to your videos. Here are some tips to get more views:
#Set up an email signature that features a link to your YouTube videos
Through that, your email recipients will probably want to check out your videos. You can be changing the link when you want to promote a new video through the email signature. Choose the video for your signature judiciously. It should definitely be indicative of the kind of videos your audience can expect to find – but must also be entertaining enough that your audience watches the whole thing.
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