Social Engineering: The Art of Psychological Warfare, Human Hacking, Persuasion, and Deception (Networking, Cyber Security, ITSM, CCNA, Hacking) by Vince Reynolds

Author:Vince Reynolds [Reynolds, Vince]
Language: eng
Format: epub
Published: 2016-01-28T18:30:00+00:00

Influence and Persuasion

Apart from the four basic psychological tactics mentioned previously, there are other psychological techniques involved in social engineering. These include influence and persuasion.

Social engineering psychology, just like psychology in general, has a set of rules that produces a result when followed. It is both calculated and scientific. Persuasion and influence are psychological cognitive factors, which are backed up by science. While they are psychological results of perception, they also involve beliefs and emotions.

The art of influence and persuasion is a process of causing someone else to think, do, react, or believe in a manner that another individual wants them to. People use the art of influence and persuasion in their everyday dealings. Unfortunately, scammers, malicious attackers, and social engineers also use this art in their ploys.

More often than not, true influence is smooth and undetectable to individuals being influenced. When you are knowledgeable in the methods of influence, you will notice that billboards and commercials use the art. Probably the people who use the art of influence and persuasion most of the time come from groups of salespersons and marketing people. As you become aware of the art, you start to notice the terrible billboards and commercials while you drive along busy streets.

Prior to learning how social engineers utilize the art of influence and persuasion, it is proper to introduce you to some of the art's key elements as well as its five fundamentals that lead to obtaining success in influencing a target. The next section covers all pertinent information that you would need to understand how social engineers are able to use the art of influence and persuasion in their ploys.

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