SEO Without Tears: How to Get Top Ranking on Google by David Hutchful

Author:David Hutchful
Language: eng
Format: azw3, epub, pdf
Published: 2017-06-21T07:00:00+00:00

The results are then ranked in order of importance based on several factors ie:

How relevant the content on the webpages are to the search term

How frequently the content is updated

How many other websites link to yours

And many more factors to be discussed latter

SEO INFORMATION FROM GOOGLE WEBMASTER GUIDELINES

Google recommends the following to get better rankings in their search engine:

Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as "cloaking."

Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Make sure that your <title> elements and ALT attributes are descriptive and accurate.

Use keywords to create descriptive, human-friendly URLs. Provide one version of a URL to reach a document, using 301 redirects or the rel="canonical" attribute to address duplicate content.

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