SEO Made Simple For Plumbers: Search Engine Optimization Secrets for Growing Your Business by Michael Fleischner

Author:Michael Fleischner [Fleischner, Michael]
Language: eng
Format: epub
Published: 2020-03-04T00:00:00+00:00

SEO Made Simple Off-Page Techniques

Let’s jump right into it. All of these off-page optimization techniques will help improve your Google SERPs through link building, the most effective search engine optimization strategy available today. The more you use these proven techniques, the faster you’ll see results. Don’t hesitate—start using off-page optimization techniques immediately to build quality links to your website and watch your Google search engine results start to climb.

A word of caution. To be successful with off-page optimization, you MUST build your links slowly over time. Creating (or buying) dozens or hundreds of links can result in a Google penalty. I’ve seen it happen time and again. Despite sharing my experience with others in the hopes of helping them avoid the worst, I still receive emails that say, “I don’t know what happened. All I did was buy 1,000 links from a guy on Fiverr and now my sight doesn’t appear on Google.” Be smart, be patient, have fun. Link building can be enjoyable and dramatically improve your organic results but you have to be focused on outcomes, not shortcuts.

What follows are the most effective techniques I’ve developed for acquiring quality links and improving rankings. In fact, applying each of these techniques properly can save you time while making the greatest impact on your rankings. Read through each of the techniques and give each one a try. You’ll likely discover a few that you enjoy working with right off the bat. Start there and expand your efforts to include as many techniques as you can for lasting results.

Content Marketing

Content is king. And when it comes to search engine optimization, producing original content is your key to success. This is largely due to the significant changes we’ve seen in the Google algorithm over the past two years. As the algorithm has evolved, it’s forced SEO’s like myself to get really clear on our goals and produce a very targeted content strategy that will attract the type of individuals we want interacting with us and sharing our content.

Websites thrive on publishing new content that is targeted to their audience and niche. Using fresh, original content to develop inbound links to your website, blog, or other digital assets, is one of the most powerful optimization methods available. It’s also a great place to start any search engine optimization initiative.

Although the area of “Content Marketing” is now very popular in SEO circles, it’s actually been around for quite some time. Originally referred to as article marketing —the practice of writing articles within a given subject and distributing those to information-hungry websites across the web, has been a common practice for many years. Google has evolved their thinking on article marketing however, moving away from traditional article directories to focusing on original website content in various formats including: blog posts, images, video, PDFs, and other digital assets. The goal of content marketing is to share content on your site, and other websites, that is attributed to YOU. This attribution may come in the form of an inbound link to your website or use of an author tag.

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