SEO Made Simple 2020: Insider Secrets for Driving More Traffic to Your Website by Fleischner Michael

Author:Fleischner, Michael [Fleischner, Michael]
Language: eng
Format: epub
Published: 2020-01-30T16:00:00+00:00

Rel= “author” Tag

The second opportunity to leverage content marketing is to use the author tag . The concept is fairly simple and I’m sure you’ve already seen what it looks like when someone tags their content appropriately. Using the author tag not only helps your content stand out in search engine results but also gives you credit for that content wherever it appears on the Internet.

I strongly recommend using the tag on content published to your own website primarily as well as guest posts. This is to protect against others copying your content and claiming it as their own. It will also increase the popularity of your content specifically click-through rates, when appearing in search result listings. Tagging on third party sites using this method is less important but may be used selectively and is a great way to build an association between you and your content.

To claim content, be sure to link authored articles and posts to your Google My Business profile or other social sharing accounts. Go one step further and add a link to your blog, for example, in your email signature and anywhere it can generate exposure to your content. Don’t expect someone else to find your content, proactively share it wherever you can.

When you do, you will increase visits and engagement with your content. Additionally, if the content is formatted correctly and includes social sharing icons, it will benefit from additional shares, signaling authority, helping it rank in search results.

Get noticed as a content provider

When you distribute your content and take the proper actions necessary to ensure its protection, you are following SEO best practices and giving your own website a boost in the SERPs. The added value of content distribution is that in addition to getting links to your website from the article site, you also get the viral effect provided when others post your content attributed back to you via inbound links and possibly an author tag.

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