SEO 2020: Learn search engine optimization with smart internet marketing strategies by Clarke Adam

Author:Clarke, Adam [Clarke, Adam]
Language: eng
Format: epub, azw3
Published: 2014-09-08T16:00:00+00:00

Troubleshooting common SEO problems & how to fix them.

Dealing with Google can be massively frustrating at times. Customer support barely exists, and trying to understand why your site isn't playing well with Google can spiral into a wild goose chase.

Don't let Google's lack of customer support or the horror stories dishearten you. Most of the time, if a site is experiencing Google problems, it is only temporary. SEO problems are rarely irrecoverable.

Usually it's simply a matter of finding out the underlying cause of the problem—more often than not, the cause isn't what the popular blog posts are saying it might be. This sometimes means fixing several items. Once all fixed, you have stacked the deck in your favor and you are more likely to make a speedy recovery.

This chapter outlines common SEO problems that plague web site owners.

If you are not at all technically inclined, I urge you to read the section on getting additional advice, or even consider getting professional help if your site is experiencing serious SEO issues .

What to do when your site is not listed in Google at all.

This is a common problem among webmasters and business owners alike.

If you have just launched a brand-new site, it is possible Google has not crawled your site yet. You can do a quick spot check by typing “site:yoursiteaddress.com” into the Google search bar and checking to see if your site comes up at all. If it doesn't, it’s possible Google's spider hasn't crawled your site and doesn't know it exists.

Typically, all that’s required for Google to pick up your site is to generate a handful of links to your site and some social activity.

Tweeting a link to your site is a quick way to ensure your site is indexed by Google's software, typically within 24 hours. Try to share your site from a handful of social networks for faster results.

Check Google again in 24 hours with the “site:www.yoursite…” search query and see if any pages from your site come up. If you do see pages, this means Google has indexed your site.

If this doesn't work, ask your web designer to setup Google Search Console for you, login and see if there are any errors. If there are errors, Google will outline the steps to fix them, so Google can see your site .

Google Search Console's handy URL inspection tool is great for troubleshooting and finding issues. It confirms if your page is supported by Google, not suffering from any penalties, successfully appearing in the index, is mobile friendly and more. To access the URL inspection tool, click "URL inspection" in the left sidebar in Google Search Console.

Google Search Console

https://www.google.com/webmasters/

What to do when your business is not ranking for your own business name.

A business not coming up in the top position in Google for searches for the official business name is a surprisingly common issue among brand new sites. Google is smart, but sometimes you need to give Google a nudge to associate your new site with the name of your brand.

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