Rapid Idea Generation: How to Create, Innovate, Conceive, and Invent From Scratch [Second Edition] (Think Smarter, Not Harder Book 5) by Peter Hollins

Author:Peter Hollins [Hollins, Peter]
Language: eng
Format: azw3
Publisher: PH Learning Company
Published: 2020-03-29T16:00:00+00:00

I could use this example to generate the beginnings of a print ad for a new face wash—can you picture an amorphous, silvery-blue image of a beautiful round, angelic face hovering over a clear pool of water? This image itself could serve as a springboard for a copywriting team to devise just the right words to conjure al the moods and images uncovered in the clustering exercise. But there are other ways to use this freeform idea-generating technique. It’s also great for shaking loose writer’s block, for generating novel solutions whenever you feel stuck with a problem, or even for engaging more deeply with material you’re trying to understand and learn. Finally, clustering is a great way to “brain dump” and process what’s in your heart and mind, showing that creativity, self-knowledge and our innermost experiences are all connected.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.