Microcopy: Discover How Tiny Bits of Text Make Tasty Apps and Websites by Niaw de Leon

Author:Niaw de Leon [de Leon, Niaw]
Language: eng
Format: azw3
Tags: product, management, ux, business, project, design, copywriting
Published: 2017-05-13T04:00:00+00:00

Say what?

Aside from jargon, regional linguistic differences can put off users. In one website I was developing, I used the sentence, “Thanks for downloading our app. For the meantime, you may check these resources.” I had thought “for the meantime” was perfectly normal. It turns out it was only mildly acceptable in the Philippine variant of English and considered incorrect in British and North American English.

Another example I’ve come across is the term “revert”, which is used in the variant of English spoken in India to mean “reply” in the context of an email. It might be normal to users from India but strange for others.

Ignore regional variations at your peril.

Later in Chapter 7, we’ll talk a bit more about the role of grammar in microcopy.

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