Influencer; The Science Behind Swaying Others by T. Bettina Cornwell; Helen Katz

Author:T. Bettina Cornwell; Helen Katz
Language: eng
Format: epub
Publisher: Routledge
Published: 2021-02-15T00:00:00+00:00

Further Reading

Bessi, A. (2016). Personality traits and echo chambers on Facebook. Computers in Human Behavior, 65, 319–324.

Cunningham, N., & Bright, L. F. (2012). The tweet is in your court: Measuring attitude towards athlete endorsements in social media. International Journal of Integrated Marketing Communications, 4(2), 73–87.

Derdenger, T. P., Li, H., & Srinivasan, K. (2018). Firms’ strategic leverage of unplanned exposure and planned advertising: An analysis in the context of celebrity endorsements. Journal of Marketing Research, 55(1), 14–34.

Dumont, G. (2017). The labor of reputation building: Creating, developing and managing individual reputation. Consumption Markets & Culture, 1–17.

Krämer, N. C., & Winter, S. (2008). Impression management 2.0: The relationship of self-esteem, extraversion, self-efficacy, and self-presentation within social networking sites. Journal of Media Psychology, 20(3), 106–116.

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