How to Increase the Organic Traffic of Your Website to 60,000 Visitors in One Day through PR by David Henry

Author:David Henry
Language: eng
Format: azw3, epub, pdf
Published: 2017-06-04T07:00:00+00:00

4. Crisis Management

I know crisis management takes years of practice and experience, and I’m not suggesting we all try to become the next Glen Gilmore, but some SEOs should consider adopting a few of the elements. If your brand has taken a public beating, it could be extremely useful to have a few crisis communication skills.

Ask your company to consider crisis communication training if it is nonexistent

Review some of the best crisis communication case studies for ideas.

A few tips that can help avoid a communication crisis:

Be transparent and honest whenever possible, especially with coworkers

Always consider the risk of actions by thinking of ways to lessen the risk

According to Todd William, policies, people, plan and platform are all crucial considerations when developing a crisis management strategy. I think if we have these in mind during all of our communication efforts, we’ll lessen the chance of disturbing the peace.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.