How To Create A Perfect Landing Page by Darren Hignett

Author:Darren Hignett [Hignett, Darren]
Language: eng
Format: epub
Published: 2017-01-30T08:00:00+00:00

If this offer is of interest, you are more likely to be prompted by the last message showing urgency. If the offer ends in 12 months’ time or never at all then the human brain is likely to say ‘sounds interesting but I have got other stuff to do. I’ll get the offer later when I have time’ and guess what? As the days go by, you forget the offer and are still busy (aren’t we always?). The opportunity is gone and the visitor is lost, most likely forever.

Airlines are very good at taking advantage of the fear of scarcity. Ever looked at booking a flight only to see the message ‘2 seats left’?

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