Google Analytics Alternatives by Packer Jason
Author:Packer, Jason
Language: eng
Format: epub
Publisher: Quantable LLC
Published: 2022-11-20T00:00:00+00:00
Home page https://matomo.org
Pros: Mature product, full suite of tools, open source, similar to UA in functionality
Cons: EU-hosting only, can be expensive at scale, limited ability for ad-hoc analysis (compared to UA), interface can be clunky
Within the world of Google Analytics alternatives, Matomo has long been one of the most well known; it's the first product that shows up in a Google search for "google analytics alternatives." According to BuiltWith, Matomo is also one of the most used product among the alternatives we're evaluating.
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