Google AdWords: Managing Your Advertising Program by Holdren Anastasia

Author:Holdren, Anastasia [Holdren, Anastasia]
Language: eng
Format: mobi
Tags: COMPUTERS / Social Aspects / General
Publisher: O'Reilly Media
Published: 2011-11-02T16:00:00+00:00

Figure 6-9. Manage negative keyword lists

Keyword Details Reports

One of the handiest features in an AdWords account, labeled “Keyword Details,” is found under the Keywords roll-up tab. It’s useful because it identifies the search query — the actual words typed into Google by the searcher — that resulted in an ad click. Unfortunately, the report does not identify search queries that result in impressions without clicks, but it’s still a great place to start optimizing a keyword list.

Use this report to find out if the search queries make sense. Let’s say you sell high-end event supplies, using keywords like:

dome tent

canopies

banquet tables

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