Experiment!: Website conversion rate optimization with A/B and multivariate testing by Colin McFarland

Author:Colin McFarland [McFarland, Colin]
Language: eng
Format: mobi
Publisher: Pearson Education
Published: 2012-08-16T14:00:00+00:00

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It might also surprise you that what works for the competition likely won’t work for you. Your site, user experience, traffic sources, conversion rates, pricing, brand trust, and positioning are different. So even in nearly identical competing businesses, there’s little chance that blindly copying features or design out of context will give you success.

Rather than copying competitor ideas, come up with a hypothesis of what you think is adding value for them about this design or feature, and build an experiment for your business around it.

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