Evil By Design by Chris Nodder

Author:Chris Nodder
Language: eng
Format: epub
Publisher: Wiley Publishing, Inc.
Published: 2013-05-15T16:00:00+00:00

Status envy: demonstrating achievement and importance

In a totally egalitarian universe, envy couldn’t exist. There need to be differences in status for envy to work. If you want to use (benign) envy to drive people to a certain goal, then you need to show them the difference between their current status and the status they can achieve if they reach the goal.

There are indications of status—and status differences—everywhere. Even in supposedly “classless” societies such as the USA, there exists a wide range of social strata, as brought to light by the Occupy movement, and plenty of opportunity for envy, as shown by talk of the “one percent.”

Employing envy as a motivating factor therefore means highlighting the differences in status. You can do this effectively by showing successful users’ achievements and importance in a public manner.

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