Everything I Need I Get from You by Kaitlyn Tiffany
Author:Kaitlyn Tiffany
Language: eng
Format: epub
Publisher: Farrar, Straus and Giroux
* * *
After Zayn Malikâs unexpected departure from the bandâhe dipped out with a terse Facebook post in March 2015, a day on which the internet screamed and screamed in unison and I drove around my college town in the rain playing âYou and Iâ on a loopâOne Directionâs record label opted not to release any more singles or music videos from the last album he appeared on, the bandâs fourth album, Four.
This irritated a certain faction of fans who had hoped to see a big promotional push around âNo Control,â a sexy eighties-rock banger cowritten by Louis Tomlinson and Liam Payne and various other people. It featured Tomlinson on lead vocals in a chorus for the first time everâa big deal for those who had selected him as their favorite from the beginning and had so far received very little validation of this choice. It also featured a bunch of graphic lyrics about morning sex. (âI donât want to wash away the night before / And the heat where you lay / I could stay right here and burn in it all day,â for example.) While everyone on Tumblr was moping about Malikâs departure and what already looked to be the bandâs looming demise, a then twenty-three-year-old London-based fan named Anna Franceschi shared a proposal: âI would like this fandom to gather together for a project I thought about while I was coming back home on the overground on a working day,â she wrote. âThe project is releasing No control as the first One Direction DIY single.â Sony wasnât going to do it, so logically, the fans should do it themselves. âWe should decide a date as the release, promoting it through twitter and tumblr and facebook,â Anna suggested. âThis fandom is born and raised throughout these platforms, promoting the band just like when they were kids at The XFactor shouldnât be hard at all.â4 She tagged the post â#sorry itâs just a silly ideaâ and â#it would be nice [though].â
A team assembled on Tumblr overnight. The professionalsâreferred to in shorthand as the collective â1DHQââwere dropping the ball. They were failing at their most important task, which was bringing One Directionâs most openly vulgar song to every corner of the earth. The fan-organized âsocial media exposure campaignâ would kick off âimmediatelyâ and end with a massive effort hours before the Billboard Music Awards. The ultimate goal was not entirely clear, but the energy was electric. â1DHQ is like that lazy partner you were paired up with for a school project, so you have to do the whole thing yourself,â one fan joked.5 And with that, Project No Control was off the ground.
Instructions for supporting the project circulated on Tumblr and Twitter throughout the week: fans planned to buy the song on iTunes as many times as possible on their invented release date, May 17, and then came up with the idea of gifting the song to fans who didnât have credit cards. Everyone who participated was expected to keep
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