Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability by Steve Krug

Author:Steve Krug [Krug, Steve]
Language: eng
Format: epub, mobi, pdf
Tags: Computer Science, Computers & Technology, Programming, Graphics & Multimedia, Web Design, Web Development & Design, Internet & Web Culture, User Experience & Usability
ISBN: 9780321965516
Publisher: New Riders
Published: 2014-01-02T14:00:00+00:00

Repeat after me: Focus groups are not usability tests.

Sometimes that initial phone call is even scarier:

When the last-minute request is for a focus group, it’s usually a sign that the request originated in Marketing. If the Marketing people feel that the site is headed in the wrong direction as the launch date approaches, they may feel that their only hope of averting potential disaster is to appeal to a higher authority: market research. And one of the types of research they know best is focus groups. I’ve often had to work very hard to make clients understand that what they need is usability testing, not focus groups—so often that I finally made a short animated video about just how hard it can be (someslightlyirregular.com/2011/08/you-say-potato).

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