Digital Transformation and Human Behavior by Unknown

Author:Unknown
Language: eng
Format: epub
ISBN: 9783030475390
Publisher: Springer International Publishing

In addition to daily tasks and everyday life necessities, the positive consequences of the purchase for oneself were visualized along with other aspects of life (e.g., how the purchased product will be part of joyful celebrations with one’s family).

The online store. The positive emotions associated with an online store were explained for the most part by ease of shopping and trouble-free service (32% of store-related attributes). Positive emotions were often aroused by a “smooth” and “as fast as expected” shopping journey.I was pleased with the ease of making a purchase. All the steps went smoothly. (Female, 41)

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