Design for Hackers by Kadavy David

Author:Kadavy, David
Language: eng
Format: epub
Publisher: John Wiley & Sons
Published: 2011-08-02T16:00:00+00:00

Think Vitamin’s use of similarity also naturally lends itself to rhythm, or a visual sense of repetition. As you can see in Figure 6-14, the topic links along the right side create a rhythmic strip that leads your eyes down to the four very similar and evenly spaced icons in this same sidebar. As you scroll down the page, you begin to notice that icons similar to these – in that they are all bold circles – accent the title of each blog post. This creates not only a visual stopping point that cues you to stop and read the title, but also a sense of rhythm as you scroll down the page. This makes it clear how the information is organized on the page – it’s all broken down into small pieces that you can decide to explore further, if you wish, as you scan the page.

Figure 6-14 The use of rhythm in Think Vitamin’s design guides the viewer to important elements within the design.

Reproduced by permission of Carsonified

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