Database Nation by Simson Garfinkel
Author:Simson Garfinkel [Simson Garfinkel]
Language: eng
Format: epub
Tags: COMPUTERS / Internet / Security
ISBN: 9780596550646
Publisher: O'Reilly Media
Published: 2008-07-14T16:00:00+00:00
Turning Up the Volume
Marketing to children is just one of many attempts by companies to "turn up the volume" in recent years. Such marketing goes hand in hand with another trend on the part of marketers—the effort to dramatically expand the amount of advertising in the world around us:
Drop a coin into a payphone and, before your call is completed, you're likely to hear a brief announcement with the name of the phone's owner: "Thank you for using a Bell Atlantic payphone."
Take a ride on the Massachusetts Turnpike and you'll discover that your toll receipt comes with an advertisement for Staples office supplies.
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