Data Analytics: Beginners Guide for Business and Science by Charles Jensen

Data Analytics: Beginners Guide for Business and Science by Charles Jensen

Author:Charles Jensen [Jensen, Charles]
Language: eng
Format: epub
Published: 2017-04-07T07:00:00+00:00


Under non-gradable are three sub-types. The first type compares the similarity or difference between two entities on their common aspects. The second category compares two objects on a single characteristic. The third group compares two objects, but only one entity has the desired attribute.

5.4 Applications of Sentiment Analysis

Opinions affect human behavior. Companies could use opinion mining to influence their business decisions.

Online retail stores use sentiment analysis to gain insights from the customer ratings and reviews. Government intelligence tracks various internet sources to prevent terror threats. Political parties could be aware of the public opinion through sentiment analysis as well.

Businesses could also enhance its customer experience through sentiment analysis. The consumer’s suggestions and complaints could be heard and sorted out better. Instead of hiring a clerk to track the posts in the social media, companies can automate the entire process.



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