Cambridge IGCSE and O Level Business Studies by Karen Borrington
Author:Karen Borrington [Borrington, Karen]
Language: eng
Format: epub
ISBN: 9781510420090
Google: GsE1DwAAQBAJ
Publisher: Hachette UK
Published: 2018-04-08T22:00:00+00:00
Without a wholesaler, a manufacturer has to process many orders from retailers
With a wholesaler, a manufacturer has less paperwork
Distribution channel 4 â Using an additional intermediary such as an agent
When products are exported, the manufacturer sometimes uses an agent in the other country. The agent sells the products on behalf of the manufacturer. This can allow the manufacturer to have some control over the way the product is sold to consumers. The agent will either put an additional amount on the price to cover their expenses or will receive a commission on sales. The agent may also act as the wholesaler.
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