CRM at the Speed of Light, Fourth Edition (Unknown Series) by Paul Greenberg

Author:Paul Greenberg [Greenberg, Paul]
Language: eng
Format: mobi
Publisher: McGraw-Hill
Published: 2009-11-17T14:00:00+00:00

There is no doubt in pretty much anyone’s mind that Eloqua is the industry leader when it comes to marketing automation. They are scalable, secure, can handle complex campaigns, and have pretty much a complete portfolio of products ranging from demand generation and lead scoring to varying marketing types and event management. They are an on-demand application with a target audience that is large enterprise. They have the client list to prove that too. Think Nokia, Dow Jones, and a huge segment of the software industry. They integrate well with CRM applications in a wide variety of environments. In the web chapter called “Get Down! Right to the Vertical Nitty-Gritty,” look at the story of salesforce.com and Eloqua with the NHL’s Philadelphia Flyers. In Chapter 14, check out the same combo with the Washington, D.C., leading think tank, the Center for American Progress. They are everywhere.

They don’t only stop with salesforce either. They integrate with Microsoft Dynamics CRM, SalesLogix, and Oracle CRM On Demand. They innovate too. Their chief technology officer, Steven Woods, wrote a book in 2009 called Digital Body Language that describes those things you can measure and identify that can indicate a propensity to buy online. It is an insightful smart book that isn’t mundane in any way, and to Eloqua’s credit they’ve developed a solution around it called Digital Body Language (surprise!) that gives you the toolsets you need to make those measurements.

They don’t have a lot of social features baked into their product as of 2009, but they are as complete and smart a marketing application as you’re going to get without them. Just put aside the bucks. They ain’t cheap, but they are worth it.

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