Creating a Data-Driven Organization by Carl Anderson
Author:Carl Anderson
Language: eng
Format: epub, pdf
Publisher: O'Reilly Media, Inc.
Published: 2015-07-19T16:00:00+00:00
Interestingly, recent research found that chartjunk, pictograms, color, and contrast—all of which are prominent in infographics—made charts memorable. You were more likely to remember having seen the chart before. However, to reiterate the core message: the goal is communication to drive action. Decision makers need high-quality information that allows them not just to see and remember the point, but to evaluate it and be sure that the decision being made is right.
The viewer should understand the central point(s) that the data shows quickly and easily. Chartjunk hinders that.
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