Content Mapping: Unlocking the Power of Content to Increase Engagement, Leads and Sales by Adaso Henry

Author:Adaso, Henry [Adaso, Henry]
Language: eng
Format: epub
Published: 2020-12-28T16:00:00+00:00

Intent

I want to get rid of back pain and I’m not sure if a new mattress will make a difference.

I’ve identified the 3 attributes of a quality mattress, and I have a list of brands to pick from.

I’m finally ready to start comparing brands. I’ll test a few mattresses before making my final decision.

Channel

Blog, Social media; Infographics

White papers, case studies; customer reviews

Demos, Customer testimonials

Purpose

Increase awareness; Subscription sign-ups

Lead acquisition; Lead nurturing

Customer acquisition

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