Building Social Web Applications by Bell Gavin

Author:Bell, Gavin [Gavin Bell]
Language: eng
Format: epub
Tags: COMPUTERS / Web / Page Design
ISBN: 9781449379414
Publisher: O'Reilly Media
Published: 2009-09-16T16:00:00+00:00

Allowing for Content Initiation Versus Content Follow-Up

You can draw a distinction between the initiation of new content and a response to existing content. During the life of your social application, the relative value of these two activities will vary. In an application’s early deployment, it is important to bring a group of people together; later it can be important to provide new content in which to engage these groups. Response-based content is important, but if the large number of responses drowns out the smaller amount of new content, it can be difficult for people to expand the scope of the site. A high volume of content from a small group of friends and early adopters can seem like a success, but it is important to continually bring in and encourage new people. Conversely, too much new content can make the site feel empty and quiet. Retaining a flexible approach to feature development and the ability to change will make it easier to find the right balance.

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