Breakpoints by Mike Ashby

Author:Mike Ashby [Ashby, Dr Mike]
Language: eng
Format: epub
ISBN: 9780730326632
Publisher: Wiley
Published: 2015-09-14T00:00:00+00:00

Our business vision at The Breakthrough

Now we could make that difference for free, but being business missionaries doesn't really appeal.

It's equally important to me and to Ryan to make this a financially sustainable and successful business. It's not about the money; it's simply that financial success means that we have built something that is of value to a large number of people, and the bigger that building the more satisfying it is. We're not trying to build a Taj Mahal, but we certainly want more than a tin shed. Money, in the form of business value, happens to be the currency of success in business.

Seth Godin, as always, puts it very well:

The people who started Staples didn't do it because they love office supplies. They did it because they love organising and running profitable retail businesses. They love hiring and leasing and telling a story that converts prospects into customers. Post-its are sort of irrelevant.

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