Brainstorming and Beyond by Chauncey Wilson

Author:Chauncey Wilson
Language: eng
Format: epub
ISBN: 9780124071667
Publisher: Elsevier Inc.
Published: 2013-01-23T16:00:00+00:00

Figure 1.1 Ungrouped data before an affinity diagramming session and named groups after a session.

The affinity diagramming method originated with the software quality movement that began in Japan (Babbar, Behara, & White, 2002). The original intent of the affinity diagramming was to help diagnose complex problems by organizing data from various sources to reveal themes related to the problem. The basic affinity diagramming method involves:

1. Gathering qualitative data from multiple stakeholders. This data can be text or images or work artifacts.

2. Writing units of data on “sticky notes,” note cards, or even magnetic “paper”.

3. Placing the items on a large surface.

4. Asking the participants to organize the items into “affinity groups”—groups of items that “go together” or that are related in some way (Figure 1.1).

5. Breaking large groups of notes into smaller subgroups.

6. Asking the participants to generate names (often called “labels”) for the affinity groups and subgroups.

7. “Walking the diagram” as a group to ensure that everyone is clear on the meaning of the items and names for the groups.

8. Drawing the diagram formed by the groups and subgroups. The part of the process is used to clearly show the relationships between groups.

9. Prioritizing the items for further consideration in the design of products or processes.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.