An Introduction to SAS Visual Analytics: How to Explore Numbers, Design Reports, and Gain Insight into Your Data by Tricia Aanderud & Rob Collum & Ryan Kumpfmiller

An Introduction to SAS Visual Analytics: How to Explore Numbers, Design Reports, and Gain Insight into Your Data by Tricia Aanderud & Rob Collum & Ryan Kumpfmiller

Author:Tricia Aanderud & Rob Collum & Ryan Kumpfmiller [Aanderud, Tricia]
Language: eng
Format: azw3
Publisher: SAS Institute
Published: 2017-03-21T04:00:00+00:00


When location is the data story

Europe is an international business center and a leading tourist destination. If you want to tell a data story about how popular a location it is, you could start by exploring the airport traffic. The Anna Aero website (http://www.anna.aero) contains data that details trends from most of the world’s airports. You can use the airport codes and passenger counts to start a data story about the most and least popular cities.

In the following figure, the location of each airport is shown along with the passenger count and the difference from the previous year. In this example, location enhances the story. Instead of fancy calculations, the viewer can simply use their eyes to search for patterns.

Figure 6.2 Location matters in this story



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